Client : Palomona outdoor apparel company

Business need : Palomona has launched a new technical jacket ahead of the fall/winter season. Store associates must quickly learn how the new jacket differs from previous models so they can confidently answer customer questions and recommend the right product.

Audience : New and existing retail store associates

Product: Alpine Adventure Shield Jacket 2.0

Learning objective : By the end of the microlearning, employees will be able to:

• - identify the new Adventure Shield Jacket 2.0 by its key visual features (compared with previous model)
• - explain its main technologies and benefits
• - determine which weather and outdoor activity it is best suited for
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• My role : Analysis, design, development